Hallyu star Lee Jong Suk topped the latest brand reputation rankings for Korean movie actors.
The Korean Institute for Corporate Reputation has released the figures for September, showing that the 28-year-old actor with a score of 8.62 million, is up from his 10th place finish in August with a score of 5.27 million.
Lee Jong Suk recently starred in the movie "V.I.P," which has sold 1.37 million tickets and grossed US$9.55 million.
A total of 119.03 million pieces of big data were analyzed from August 28 to September 29 based on communication, media, participation and community values, which showed a decrease of 26.66 percent compared to August's 165 million.
Gong Yoo of the movie "Train to Busan" and the hit drama "Goblin" placed second with 5.5 million, rising from sixth place in August.
Lee Je Hoon of the films "Anarchist from Colony" and "I Can Speak" ranked third with 5.45 million.
Fourth is Kim Nam Gil, star of "Pandora" and "Memoir of a Murderer," with 5.34 million followed by Ryu Jun Yeol with 4.95 million.
Ranking sixth to 25th are:
6. Song Joong Ki - 4.44 million
7. Kim Soo Hyun - 4.22 million
8. Seol Kyung Kyu - 2.18 million
9. Lee Byung Hun - 3.38 million
10. Kim Joo Hyuk - 3.24 million
11. Go Soo - 3.24 million
12. Park Seo Joon - 3.2 million
13. Jun Ji Hyun - 3.17 million
14. Jo Jin Woong - 3.14 million
15. Na Moon Hee - 2.68 million
16. Han Hyo Joo - 2.55 million
17. Jung Woo - 2.48 million
18. Im Siwan - 2.37 million
19. Choi Min Sik - 2.3 million
20. Lee Jung Hyun - 2.28 million
21. Kim Yun Seok - 2.05 million
22. Kang Ha Neul - 1.95 million
23. Yeo Jin Goo - 1.92 million
24. Park Hae Il - 1.89 million
25. Lee Kyung Young - 1.82 million