BTS' Jimin and Blackpink's Rose have occupied the numero uno positions in the monthly brand reputation rankings for boy and girl groups, respectively, for the month of March. While the former has topped the list for the 27th consecutive month, the latter jumped to the top slot following the release of her single 'On the Ground.'
Boy Group Rankings
Jimin has earned the top spot for the 27 month in a row with a brand index of 6,488,864 for March. ARMY," "Filter," and "Grammy Award," are the high ranking keywords associated with his search.
Astro's Cha Eun Woo has retained his second place after earning a brand index of 5,978,646. However, it is SHINee's Minho whose brand index value has seen a massive increase in March compared to February.
He has landed in third place with an index of 4,963,529, a staggering 221.41 percent increase compared to the previous month. The next three spots are occupied by BTS members like Jungkook, V and Suga. Their brand index value stands at 4,725,009, 3,978,560 and 3,717,026, respectively.
BIGBANG's G-Dragon is in seventh place with a brand index of 3,692,645 followed by EXO's Chanyeol (3,674,812), BTS's Jin (3,431,080) and BTS's RM (2,846,215).
Girl Group Rankings
Blackpink's Rose has earned the numero uno position with a brand index reputation of 6,433,970, a stunning 100.30 percent rise compared to the previous month. "On The Ground," "solo," and "YouTube " are the popular keywords associated with the singer. Her colleague Jennie is in the second position with a brand index of 5,182,696, a rise of 18.31 percent compared to the previous month.
Notably, all the members of Brave Girls are in the top 10 rankings. Yujeong lands in third place with a brand index reputation of 4,685,944 for March.
The Korean Business Research Institute comes up with a comprehensive report on brand reputation based on media coverage, consumer participation, interaction, and community indexes of the popular Korean stars using big data.
| Top 25 Boy Group Ranking | Top 25 Girl Group Ranking |
| 1) BTS's Jimin 2) ASTRO's Cha Eun Woo 3) SHINee's Minho 4) BTS's Jungkook 5) BTS's V 6) BTS' Suga 7) BIGBANG's G-Dragon 8) EXO's Chanyeol 9) BTS's Jin 10) BTS's RM 11) BTS's J-Hope 12) SHINee's Taemin 13) SEVENTEEN's Mingyu 14) SHINee's Onew 15) Super Junior's Kim Heechul 16) EXO's Kai 17) EXO's Baekhyun 18) Super Junior's Kyuhyun 19) DRIPPIN's Cha Jun Ho 20) NCT's Jaehyun 21) DRIPPIN's Hwang Yun Seong 22) NCT's Doyoung 23) Super Junior's Eunhyuk 24) Ciipher's Hyunbin 25) DRIPPIN's Joo Chang Uk | 1) BLACKPINK's Rosé 2) BLACKPINK's Jennie 3) Brave Girls' Yujeong 4) Brave Girls' Yuna 5) Oh My Girl's Arin 6) Brave Girls' Eunji 7) MAMAMOO's Hwasa 8) LOONA's Chuu 9) Brave Girls' Minyoung 10) BLACKPINK's Jisoo 11) BLACKPINK's Lisa 12) Oh My Girl's Seunghee 13) IZ*ONE's Jang Won Young 14) Girls' Generation's Taeyeon 15) IZ*ONE's Kim Min Ju 16) Red Velvet's Yeri 17) IZ*ONE's An Yu Jin 18) Red Velvet's Seulgi 19) MAMAMOO's Solar 20) APRIL's Rachel 21) APRIL's Jinsol 22) IZ*ONE's Kim Chae Won 23) PURPLE KISS's Dosie 24) IZ*ONE's Kang Hye Won 25) Red Velvet's Joy |
