The majority of small businesses have struggled through the pandemic. Selling any kind of product (especially the non-essential ones) became a challenge, considering that a lot of people are going through a financial crisis. If you are a small business owner – don't lose hope! There are still some ways where you can reach out to customers who are willing to buy your product or avail of some services.
One way of attracting customers is through advertisement. It does not necessarily mean to have a TV or newspaper ad, that may cost up to thousands of dollars. Ads can be created in different ways at a cheaper cost, which includes publishing them online. Here is a guide on how you can create eye-catching ads for your small business.
1. Have an online presence.
Most people are now stuck at home and heavily use the internet. From entertainment to buying their needs and wants, most transactions now occur online. Make sure that your business – whether home-based or with a physical store – should have an account on most social media sites. Apart from this, presence on online maps can also reach nearby customers. Creating a website could be costly or complicated, but having one is recommended.
2. Take good photos.
Smartphones now double as a great photography companion. When combined with good lighting and shooting at the right angles, there's no need for an expensive camera to create an ad. There are plenty of photo editing apps for mobile that can also improve the quality of pictures. You might be surprised at how easy it is to showcase your product through photography.
3. Create the ad.
Begin by thinking of a concept for your ad. If you don't know where to start, get inspiration (but not copying it exactly!) from your competitors. Aside from photos, it is recommended to create attention-grabbing videos, where your potential customers will be more interested to purchase from your business. Don't make it boring – customers can just skip right to the ad you have just posted. Add some royalty-free music like from MelodyLoops that will make your ad more interesting to watch. Your social media accounts will serve as a platform to publish the ads you have created.
4. Spread the word!
Now that you have published your ad, it is time to spread the word. You can start by adding relevant hashtags to your posts, to easily find people who could be interested in your item. Avoid adding too many hashtags – people might give a spam-like impression. In addition, join different groups on social media and ask permission to leave a link or post the ad you have created. Using the photos you have taken earlier, you can also join online marketplaces to further boost your sales. Just make sure to use the proper keywords to easily find your items.
It is not hard to create an ad that will help you reach more customers. Even during this time of global financial crisis, your business can thrive with the right ad. It does not require paying a fortune to get noticed by your potential clients, resources that are available online can now help grow your business.
