Kang Daniel was once again close to displace BTS' Jimin from the number one position in the monthly individual idol brand reputation rankings. In the list released by the Korean Business Research Institute, only three spots have been taken by girls.
Jimin Continues to Rule
Jimin has held on to the numero uno position for the 19th month in a row. In May 2021, he has occupied the top position with a brand index reputation of 7,217,872. The singer has secured a participation index of 695,470 followed by a media index of 1,921,259, a community index of 2,216,223, and finally, a communication index of 2,384,919.
Whereas Kang Daniel took the second position with a brand index reputation of 6,899,670. He has a participation index of 1,286,327 while securing a participation index of 1,344,409 and a community index of 2,010,205 followed by a communication index of 2,258,630.
With a brand index reputation of 6,330,046, ASTRO's Cha Eun Woo is in third place in the list. He has scored a participation index of 84,861 with a media index of 1,290,870, a community index of 2,116,290, and a communication index of 2,108,025, respectively.
BTS' V and Jungkook are the other two members in the top five list. They have scored a brand index reputation of 5,107,579 and 4,585,186, respectively.
Brave Girls' Yujeong Almost Defeated BTS' Jin
Brave Girls' Yujeong has almost beaten BTS' Jin in the ranking. She has scored a brand index reputation of 3,179,527, while the latter earned 3,271,942. She lost the sixth position to him by a margin of 92,415 points.
BTS' Suga, Brave Girls' Yuna, and Eunji are in the next three positions with brand index scores of 2,793,291, 2,723,939, and 2,681,253, respectively.
G Dragon narrowly missed to find a place in the top 10 list. He scored a brand index reputation of 2,611,306, 69,947 lesser than Eunji. His rumoured girlfriend Blackpink's Jennie, who often used to be in the top 10 list, is pushed down to 15th place with a brand index reputation of 2,310,781.
The Korean Business Research Institute comes up with a comprehensive report on brand reputation based on media coverage, consumer participation, interaction, and community indexes of the popular Korean stars using big data.
| Boy Group Member Brand Reputation | Boy Group Brand Reputation | Girl Group Ranking | Idol Group Ranking | Individual Idol Rankings |
| BTS's Jimin ASTRO's Cha Eun Woo BTS's V BTS's Jungkook BTS's Jin Highlight's Yoon Doojoon Highlight's Yang Yoseob BTS' Suga Highlight's Lee Gikwang BTS's RM Highlight's Son Dongwoon BTS's J-Hope NU'EST's Minhyun AB6IX's Lee Dae Hwi ONF's Hyojin NU'EST's Baekho NU'EST's JR AB6IX's Park Woo Jin NU'EST's Ren SHINee's Taemin ONF's U AB6IX's Kim Dong Hyun NCT's Mark AB6IX's Jeon Woong NCT's Jeno ONF's E-Tion NCT's Renjun ONF's MK ONF's J-Us THE BOYZ's Juyeon | BTS NCT SEVENTEEN Highlight SHINee EXO ONF ASTRO THE BOYZ NU'EST BTOB ENHYPEN TXT TREASURE Super Junior Stray Kids ATEEZ SF9 WINNER MONSTA X Shinhwa BIGBANG MIRAE AB6IX INFINITE BAE173 PENTAGON withus 2PM VERIVERY | Brave Girls' Yujeong Brave Girls' Yuna BLACKPINK's Jennie Oh My Girl's Arin ITZY's Yuna Brave Girls' Minyoung ITZY's Yeji ITZY's Lia ITZY's Ryujin BLACKPINK's Rosé Brave Girls' Eunji ITZY's Chaeryeong Oh My Girl's Jiho LOONA's Chuu BLACKPINK's Lisa BLACKPINK's Jisoo Oh My Girl's YooA Oh My Girl's Hyojung Oh My Girl's Seunghee Girls' Generation's Yuri Oh My Girl's Binnie Oh My Girl's Mimi Red Velvet's Joy Red Velvet's Wendy Apink's Son Naeun Girls' Generation's Taeyeon STAYC's J WJSN's Yeoreum Red Velvet's Seulgi STAYC's Isa | BTS Brave Girls BLACKPINK Oh My Girl STAYC Highlight NCT ITZY SEVENTEEN aespa TWICE EXO Apink BTOB LABOUM APRIL THE BOYZ Girls' Generation ASTRO MAMAMOO Stray Kids NU'EST SHINee ENHYPEN ATEEZ Red Velvet WJSN HOT ISSUE 2PM | BTS's Jimin Kang Daniel ASTRO's Cha Eun Woo BTS's V BTS's Jungkook BTS's Jin Brave Girls' Yujeong BTS' Suga Brave Girls' Yuna Brave Girls' Eunji BIGBANG's G-Dragon BTS's J-Hope Oh My Girl's Arin Brave Girls' Minyoung BLACKPINK's Jennie Highlight's Yoon Doojoon BTS's RM Oh My Girl's Jiho ITZY's Yuna aespa's Winter aespa's Karina Girls' Generation's Taeyeon ITZY's Yeji Girls' Generation's Yuri NU'EST's JR Highlight's Yang Yoseob ITZY's Ryujin aespa's Giselle ITZY's Lia MAMAMOO's Hwasa |
