Mustafa Bharmal, the founder of the Surat-based company XLNC Perfumery, is on a mission to provide Indian clients access to pricey smells at a much lesser price. He revolutionised the fragrance business, freeing a new generation of olfactory connoisseurs from the need to compromise on quality for affordability.
The low-cost alternatives offered by XLNC Perfumery are upending the status quo in a sector where pricey perfumes have always been the exclusive domain of the rich. Their competitively priced perfumes, which take design cues from legendary brands like Chanel, Dior, and YSL, are introducing high-end scents to more people in India.
Beyond reproducing well-known luxury scents, XLNC Perfumery is renowned for its cutting-edge products that meet specific client needs. One of them is the Perfume Enhancer, a revolutionary item that, when used on the skin, increases a scent's longevity. The Gem Collection, which provides a bundle of six adaptable perfumes for various settings for about 2,000 INR, also showcases the brand's ingenuity.
It is widely agreed that XLNC Perfumery has had an impact on the fragrance business. The company, which is geared for further growth, has already sold more than 200,000 items. The brand's success is inspiring plans to expand their market via the construction of additional stores around the country, making their opulent scents more accessible to the people of India.
This expansion takes place at a crucial time when India's demand for perfumes is seeing an enormous upswing. The middle class is growing and thirsty for upscale experiences, which puts XLNC Perfumery in an excellent position to cater to this market.
To sum up, XLNC Perfumery is attracting a lot of interest and support for its innovative efforts to democratise the Indian fragrance industry. The company's focus on affordable luxury, together with its innovative products and development goals, usher in a new era in the development of Indian perfume. A new generation of olfactory aficionados will be empowered, and the fragrance business will be improved, thanks to Mustafa Bharmal's XLNC Perfumery.
