Right from the moment Musk completed the acquisition, it was clear that the change of leadership at Twitter would be hugely consequential and controversial.
Musk, in his memo to employees, had written that 'going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore'.
The October earnings had missed analysts' revenue expectations even as the company gave a bleak fourth quarter guidance. Amazon shares have lost 40 percent so far this year.
The mercurial tech billionaire has said he won't rule out Twitter filing for bankruptcy in the next year unless it generates more cash and cuts spending.